Trademarks convey demonstrative and rational attributes of a business, its vision, and the products and services it offers. A trademark effectively communicates with the customers and persuades them to buy that specific brand. Trust is vital for any business to survive. A trademark espouses the professional reputation of the business and cultivates the reputation and name for the organization, thus earning the trust of the customers in the long run.

A domain name is your website name, where Internet users can access your website. The domain names have become a significant part in the world of internet. Where Information and Technology has evolved and business is possible through internet, domain names have made progress even commercially.

In India before a proper legislation came into effect, the protection for well-known trademark was given by way of common law principles like passing off. In Daimler Benz Akietgesellschaft v Hybo Hindustan, 1993 the manufactures of Mercedes Benz sought injunction against the defendants who were using the famous three pointed star in the circle and the word Benz, the court granted injunction against the defendants who were using these marks for selling apparel.

A well-known trademark in a general context means a mark which is widely known to the relevant section of the public and which enjoys a high reputation. The term relevant section means the consumers, manufacturing operations and the persons involved in the selling of the goods and services bearing such trademarks.

A Picture speaks a thousand words, but Logos do something more, they define the firm better than anything. It is a symbol created for the purpose of identification. These are simple to look at but have a deep hidden meaning in them. These Logos need a lot of creativity and imagination to design them.

Cartoons have always been an inspiration for kids. In India, one among the the most watched cartoon series is Chota Bheem, which is used on most of the products used by kids. Chota Bheem has been developed by GreenGold Animations Pvt Ltd. The other characters developed by GreenGold are Mighty Raju, Arjun, Luv Khush, Chorr Police, Krishna and Krishna Balram.

The concept of trade dress is in the development stage in India. Its meaning has now begun to expand, beyond the traditional forms of trade dress to the more nontraditional ones like cover design of a magazine, design of a door knob, appearance of a water meter or a lamp, design of a sports shoe, distinctive performing style of a rock music group, etc. As such, it comprises non­traditional trademarks based upon sound, texture, three­ dimensional shape, taste and smell and the following: color marks, sound marks, smell / scent / olfactory marks, shape marks, moving Image marks, holograms, gesture marks, taste marks / gustatory marks, feel marks / tactile marks, celebrity marks, digital marks. The statute, however, has yet to specifically recognize these forms.

Property emanates from the concept of ownership and possession. It is important as it has a great value. Property is also referred to as a bundle of legal rights but does not have any specific definition. Many versions are there from scientists, lawyers, philosophers, academicians etc for defining the term.