The converses with . From to all generations are familiar with one common platform while conversing and that’s exactly what we are discussing today – EM JI.
The pictorial conversation shown, does not need any explanation. Well, for your convenience it goes like this:
Mark: Hi Alice: Good morning!! Mark: I am having coffee Alice: Well, Am making breakfast. Mark: That’s nice!!
In the present generation, the language of has become an easy and entertaining way to communicate with anyone. This fun to use was created in by Shigetaka Kurita, a former employee of company, NTT DoCoMo. He was working for the first mobile internet platform called “i-mode”. The goal of his project team was to provide internet service on in . As earlier had small LCD screen that could fit in only letters. With this limited space it was hard to send enough information.
With the inspiration from the and also the weather forecasts, which always included pictures or symbols for describing the weather condition and in , people drew expressions like a person with when tired or a when someone gets an idea.
Kurita started to think that having a picture would be better that having long text and took the ability to express ideas in a single character. Hence, he recommended adding in i-mode. Soon his proposal was accepted. Though not a designer himself, Kurita set to work, drafting the first or so emojis himself in just days.
As were adept to using pictures/ symbols to express feelings, the were an immediate success in . Though it took years to spread across overseas, it is now available in every as a separate keyboard.
In order to know the expression of people clearly, Kurita went into and watched their expressions. He tried to understand the expressions clearly to create the . Furthermore, he realized one common thing that most of the emotions are universal. So, one was enough to express one emotion which could be understood by anyone from any part of the .
According to a survey, of – year olds prefer to express their feelings through than text and of people were surveyed to use in half of their text messages.
The popularity of is increasing rapidly. Fooji, a service in New York takes orders for lunch by tweeting them with of the desired to be ordered. Even Dominos has launched #OrderWithATweet wherein customers can order by using a . Even celebrities are getting into the act of using Emojis while tweeting their updates. In the present world where marketing is considered spam and deleted instantly, several services are allowing in the subject line in order to boost up the engagement.
have changed the way we express ourselves through text. Not only people but companies too are adapting this new way of communicating. Now, there is one common that has arisen- why do people love these when they have an option of text messages? The answer is simple- it’s harder to express through text. There are no facial expressions or gestures in text messages, and also it’s the easier way to communicate. For example, if someone is angry, would it be better to say “am very angry” or “ ”? Obviously, would convey the feeling better.
Well, like any other creation, even are to be protected from copying. Here, a much difficult arises…. How can be protected under Act? Truly, are considered Typefaces and Typefaces are not Copyrightable under the 1909 Act. The reason behind Typeface being not copyrightable is that is an industrial design in which the design cannot exist independently and separately as a work of art. However, this does not stop the designers in this digital age from protection for their work. As per the Office, designers can register in the software used to create and display their typefaces on .Designers can then license that software, even though the actual letters and numbers produced by the software would be unprotected under law. Office has revealed that so far only one company has registered a distinguished Emoji set: .
One of the amusing ways to communicate through is by using the animated . The are animated and are about of them that are formatted in animated GIFs. They are much different from the iPhone . These help one to express their feelings in a much better way. Apart from the faces, also includes animated in various colors and a collection of white gestures.
A more conservative option is to ensure that each display of an is properly licensed. An organization may also wish to create its own set based on the Unicode standard to avoid issues. However, Organizations that choose this option should be careful not to copy set. And also should take care to make sure not to copy the software code for an font set without authorization; as this would be a clear violation. They should also be careful not to use copyrighted code as the basis for creating a new set.
As people become more habitual to the usage of , the demand goes for better and improved . The future appears to be a bright one as people continue to use them for better expressing their emotions through messages in an enhanced way.
Avanthi is a Registered Patent Agent with Indian Patent Office. Working as a IP Group Administrator & Business Development professional at Prometheus Patent Services, She deals with clients and helps in coordinating meetings and managing sales growth. Having extreme communication skills and expertise in Intellectual Property, She manages the business relationship with leading IP Attorneys & Illustrators based in US, Europe and Japan. She closely works with some of the Fortune 500 companies in maintaining the IP portfolio.