EMOJI- Expressive Character


The World converses with Emojis . From Youth to Old all generations are familiar with one common platform while conversing and that’s exactly what we are discussing today – EMO JI.

conversationThe pictorial conversation shown, does not need any explanation. Well, for your convenience it goes like this:

Mark: Hi
Alice: Good morning!!
Mark: I am having coffee
Alice: Well, Am making breakfast.
Mark: That’s nice!!

In the present generation, the language of Emoji has become an easy and entertaining way to communicate with anyone. This fun to use Emoji was created in 1998 by Shigetaka Kurita, a former employee of Japanese Telecom  company, NTT DoCoMo. He was working for the first mobile internet platform called “i-mode”. The goal of his project team was to provide internet service on Mobile in Japan . As earlier Mobile had small LCD screen that could fit in only  48  letters. With this limited space it was hard to send enough information.

With the inspiration from the Japanese Books and also the Japanese Television weather forecasts, which always included pictures or symbols for describing the weather condition and  in Books , people drew expressions like a person with Tired when tired or a Ideawhen someone gets an idea.

Kurita started to think that having a picture would be better that having long text and took the ability to express ideas in a single character. Hence, he recommended adding Emoji in i-mode. Soon his proposal was accepted. Though not a designer himself, Kurita set to work, drafting the first 172 or so emojis himself in just 10 days.

As Japanese were adept to using pictures/ symbols to express feelings, the Emojis were an immediate success in Japan. Though it took 10 years to spread across overseas, it is now available in every Mobile as a separate keyboard.

In order to know the expression of people clearly, Kurita went into Cities and watched their expressions. He tried to understand the expressions clearly to create the Emojis. Furthermore, he realized one common thing that most of the emotions are universal. So, one Emoji was enough to express one emotion which could be understood by anyone from any part of the World.

According to a survey, 72Percent of 1825 year olds prefer to express their feelings through Emojis than text and 29Percent of people were surveyed to use Emojis in half of their text messages.

The popularity of Emojis is increasing rapidly. Fooji, a Food Delivery  service in New York takes orders for lunch by tweeting them with Emojis of the desired Food to be ordered. Even Dominos has launched #OrderWithATweet wherein customers can order by using a PizzaEmojis. Even celebrities are getting into the act of using Emojis while tweeting their updates. In the present world where Email marketing is considered spam and deleted instantly, several services are allowing Emojis in the subject line in order to boost up the engagement.

Emojis have changed the way we express ourselves through text. Not only people but companies too are adapting this new way of communicating. Now, there is one common Question that has arisen- why do people love these  when they have an option of text messages? The answer is simple- it’s harder to express through text. There are no facial expressions or gestures in text messages, and also it’s the easier way to communicate. For example, if someone is angry, would it be better to say “am very angry” or “Angry ”? Obviously,  Angry would convey the feeling better.

Well, like any other creation, even Emoji are to be protected from copying. Here, a much difficult Question arises…. How can  Emojis be protected under Copyright Act? Truly, Emojis are considered Typefaces and Typefaces are not Copyrightable under the 1909 Copyright Act. The reason behind Typeface being not copyrightable is that Emojis is an industrial design in which the design cannot exist independently and separately as a work of art. However, this does not stop the designers in this digital age from Copyright protection for their work. As per the Copyright Office, designers can register Copyright in the software used to create and display their typefaces on Computers.Designers can then license that software, even though the actual letters and numbers produced by the software would be unprotected under Copyright law.  Copyright Office has revealed that so far only one company has registered a distinguished Emoji set: Apple.

One of the amusing ways to communicate through AppleWatch is by using the animated Emojis. The  AppleWatchEmojis  are animated and are about 153 of them that are formatted in animated GIFs. They are much different from the iPhone Emojis. These help one to express their feelings in a much better way. Apart from the Emoji faces, AppleWatch also includes animated Heart in various colors and a collection of white Hand gestures.

A more conservative option is to ensure that each display of an Emoji is properly licensed. An organization may also wish to create its own Emoji set based on the Unicode standard to avoid Copyright issues. However, Organizations that choose this option should be careful not to copy  AppleEmojis  set. And also should take care to make sure not to copy the software code for an Emojis font set without authorization; as this would be a clear Copyright violation. They should also be careful not to use copyrighted code as the basis for creating a new Emojis set.

As people become more habitual to the usage of Emojis, the demand goes Up for better and improved Emojis. The Emojis future appears to be a bright one as people continue to use them for better expressing their emotions through messages in an enhanced way.

About This Author

Avanthi, a young proficient as an IP Group Administrator and a Business Development professional at Prometheus Patent Services, deals with clients and helps in coordinating meetings and managing sales growth. Having extreme communication skills and expertise in Intellectual Property, She manages the business relationship with leading IP Attorneys & Illustrators based in US, Europe and Japan. She closely works with some of the Fortune 500 companies in maintaining the IP portfolio.

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